A good definition of viral marketing is the use of social media and a specific skill set to push a product or company online as the best of that particular product or company category. Viral marketing involves several different aspects of internet and social media marketing that require careful maneuvering by the advertiser in order to be undetected as an advertiser. Viral marketing can be applied in any of these applications by a company in order to draw users to their site. There are many mixed opinions of this type of advertisement.
One way that companies can take full advantage of viral marketing is the world of social media. All a company has to do is search for forums, blogs, and social media sites that are having online conversations about a topic relevant to their company or product. Their goal is to input their opinion in the form of text just like other users that comment on the topic. They will then add a link or make mention of their company as being a top choice, and through the power of suggestion, they hope to hook the reader like yourself into believing that they are getting the opinion of an online peer. This is a very quick, cost efficient and simple way to inform readers about your product and increase your brand popularity.
Companies can also work through different e-mail applications. The company will hire a company’s services to send out mass messages to e-mail users in order to promote an idea, company, or product. The e-mail may contain a subject box regarding a prize that the e-mail account holder has won. They are then led to the site and are required to participate in surveys or packages that must be purchased for a particular service before they receive their prize. This type of marketing is called viral marketing because it is leading the reader to your site under false pretenses. While not respected by some, this is a very popular method of marketing. However, it may cause your site to be “spam listed”. This means that users do not see your messages, and they are directed into the e-mail user’s “junk mail” inbox. Companies must be careful to avoid this type of black listing as it can be detrimental.
Viral marketing is on the rise and is becoming more wide spread to smaller businesses, web sites, and even blogs in order to attract more traffic. The viral marketing that the internet world is experiencing is sure to stay due to its massive success rate.
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