Innovation has always been a key to business success and wealth creation. In the past innovation was primarily linked to new inventions like Walkmans, I Pods, digital cameras and yes even pet rocks. Today in the business arena innovation has shifted to a global concept of ad campaigns and marketing strategies. A major marketing problem in the 21st century is “Invisible Constraints.” They can be as small as business meetings that start first thing on a Monday morning, to huge emotional barriers that prevent people from taking small steps to financial success.
Have you been around a circus or zoo and seen a huge elephant tied down to a very small stake. this is a great analogy of the invisible constraint problem. When the elephants are small they try to pull out of the stake and they fail. The attempts to get free are very painful to the small animals and when they get large, they never try to pull out of the stake again. This parallels the business marketing problem of limiting ourselves by what we have been in the past, instead of going for what we are capable of achieving. Like the elephant who is anchored down and thinks it is impossible to be free, humans are also affected by such invisible constraints. They become emotional barriers that prevent them from from being innovative in their marketing. This problem looks like an “Elephantal Constraint”, but action can be taken to overcome this dilemma.
Determine if you have any invisible barriers that you cannot cross. Then take action to cross them. Break away from the invisible ropes and stakes. Do it! Get rid of those mental barriers. Crush those huge elephantal constraints. As you destroy them you will begin destroying any physical constraints to your business marketing success, like lack of capacity or lack of sales. You were created for success! Remember, your thoughts create your life.
Larry Smith is the Customer Service Specialist for Lisa Diane’s multiple direct response and internet marketing companies. Through his efforts numerous newbies have found direction and assistance in meeting with marketing success. Get his free report on the Instant Income Plan.
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