What if you found a way to market your products and services in a revolutionary & ideally efficient way? What if you can engage in social media, improve popularity of your brand and at the same time, enhance your online visibility?
All these things you can do with video marketing. There are 2 aspects to it – one is creating a video to market your products and services, the second is marketing an existing video. In either case, both are effective in getting your message across to your target audience, and allow you to reach new clients.
Video marketing is comparatively new when compared to other forms of marketing. And since it is new, you will find hearsay or myths surrounding this marketing platform. While other companies are busy enjoying the benefits of video marketing, many continue to be on the sidelines contemplating whether or not to employ this new technique in their marketing plan.
Let’s take on the myths surrounding it:
Video Marketing is costly
Indeed, it can be expensive. But it can also be inexpensive. There are so many companies available in the market nowadays who offer low cost videos without compromising quality. If you’re a small company and you don’t have the funds, you can even produce the video yourself. You just need a webcam, or a simple video camera. Editing software programs are readily available for download, most of them free. Keep in mind that although quality is a concern with video, the more important factor of video marketing is the content – it has to be persuasive & creative, for it to catch attention. It doesn’t need to look Hollywood.
Video Marketing in order to work has to go Viral
That’s perhaps the most common myth. It doesn’t have to go viral although it certainly would help drive traffic to your site. What is has to do is to serve you a purpose. What exactly is your goal in making a video? Is it to deal with your clients? Introduce your products and service? Improve brand awareness. Not all videos are created to go viral.
Videos are difficult to create
Depends on what you want your video to look like. What is it you want to accomplish? Again, there are several video marketing companies on the market to help you create the video you want. From content creation, to script, to lighting, shooting of the video – you name it, they can help you with it.
Video Marketing is for big organizations
Don’t believe that only big businesses can produce videos, even small businesses who would like to increase their market can join in. Again, your goal for creation should be clearly defined. If you just want to join the bandwagon with the purpose of just joining in a craze, then it’s not for you.
Videos created for video marketing should be short
Not entirely. People can view an hour of video especially when during the initial few minutes, you’ve were able to catch their interest. Yes, it’s a fact that people’s attention span is shorter these days, but if you can create gripping & intriguing video, then you have the audience’s focus to yourself.
So, why are you still standing in the sidelines expecting something to come to pass before you try it out?
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