With the technological strides that IT has had in the last decade or so, people’s way of communication has completely changed. What took the radio and TV 13 years to reach 50 million people has been accomplished by internet in 4 years and Facebook in just 2 years. These numbers are self-explanatory when it comes to speak about the most power-marketing medium currently, which is THE INTERNET. An important dimension that the modern world has added on to its already powerful world of Internet marketing is Social Media marketing. Nowadays people are more comfortable socializing and spreading their thoughts, ideas and opinions in the virtual yet powerful world of Internet rather than the real time world. The social internet media has brought people far apart closer, have their voices heard all around the globe rather than stick to their streets and most importantly spread the word without spending too much of money or time. The best example for social media marketing would be effective usage of social networking sites like Facebook, LinkedIn, Google+, Twitter, etc for maximum market penetration towards the targeted audience. A lot of focus has been provided off late for Quality Social media promotions and training with top SEO companies alongside the business owners making Social Media training and implementation a key part of their marketing plan.
Lots and lots of businesses are taking up the Internet Marketing costs while planning up for their financial budgeting. There has been a huge demand of highly skilled Internet marketing expertise within the country and companies are ready to pay them huge packages for the work done. This career demands a lot of passion, reasoning abilities mixed with good skills and training to carve an exciting growth path. SEO/SEM demands in the market are high but the skilled resources are little and even though skilled the quality is really missing. Getting SEO training along wouldn’t build a good SEO analyst out of a student. There are plenty of SEO training institutes in India, which does that, but imparting the right SEO expertise along with building Project Management skills, reporting techniques, analysis and recommendations and ideas for market expansion is sadly missing in the curriculum of most SEO training institutes. Choosing the right SEO training Institute is very important for any budding SEO/SEM aspirant, few questions one could ask while choosing the right SEO training Institute are –
1. Course contents make you think & explore rather than just certification?
2. Do you get to work on a Real time project from Initiation to Closure?
3. Market penetrations using social media marketing techniques?
4. Getting trained by an SEO consultant with credible market results?
5. Getting to learn about SEO Project Management?
6. Real time Webmaster and SEO networking?
Internet marketing institutes shouldn’t just impart students with the current market trends, the conventional SEO techniques and basic rules for how to reach on the first page of Search engines using various link-building methodologies (which most of the time are Black hat). The core focus of these institutes should be on the current market trends with the future marketing needs of the company along with foreseeing the future potentials and changes that the Search Engine & internet marketing world may undergo. This is very important on a long run and for providing sustainable business solutions. While just focusing on results there are chances that the SEO consultant without his ethical knowledge of Internet marketing may unleash black hat SEO techniques. Budding SEO aspirants should be properly trained on the ethical aspects of Internet marketing as well to keep up with the business culture and branding of product without tarnishing its image in the market place for some quick results.
With realizing the importance of the Internet Marketing world, I am sure you would have already taken your right decision on how your products need to be promoted or how your marketing team, yourself or your trainees need to be trained.
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