Can Chiropractic social media and internet marketing really be automated? The last time I checked, the word “automated” was pretty much the antithesis of social in the first place.
I have seen many Chiropractic internet and social media marketing programs that claim to put your chiropractic internet marketing on auto-pilot. Simply purchase one of these magic programs, software, or instructions with a few mouse clicks you will be set to go with an effective and fully automated social media marketing campaign for your Chiropractic practice. Many Doctors of Chiropractic are looking for an easy solution to set and forget. Simply run some software and wait for a flood of new Chiropractic patients.
Automated social media sounds too good to be true, right? Probably because it is. The very definition of the word “social” eludes to an interaction between living organisms. Would a canned, automatic, generic marketing tweet pre-scheduled on Twitter be very social? What about the same 10 or 15 wall posts or messages used automatically over and over again? Definitely not. You simply cannot take the social out of social networking or social media. It just isn’t effective.
Overwhelming your existing and potential Chiropractic patients with repeated automatic social media marketing messages is ineffective and counterproductive. Most of your target marketing audience you will reach with your web marketing are already wise to most of the automated tricks of the trade. Just think how many automated telephone calls, malicious websites, and email scams most internet users have encountered in their lifetime. Sending a few automatic and canned marketing messages their way and expecting them to respond is downright insulting.
Although many Chiropractors won’t like to hear this, I’ll say it anyway. You just can’t fully automate your chiropractic or internet marketing efforts. I’m not saying you can’t use programs and tools to automate small portions of your marketing, you just need to do is sparingly. Things such as message scheduling services, automatic content generators, and auto-update tools can save a Doctor of Chiropractic a great deal of time when combined with original content. That being said, the vast majority of chiropractic internet and social media marketing needs to be original and social in nature. Unfortunately that requires time, effort, and human interaction.
Marketing your Chiropractic practice via the web and social media takes time. Unfortunately you can’t simply click a few buttons and have patients appearing at your door. Chiropractic marketing has never worked this way and it never will. Marketing and promoting a small business takes time. You must identify your target audience, compose your message, engage your target audience, and ultimately effectively deliver your message to the people. Once you accomplish all of that the real work begins. You need to take action and actively monitor the effectiveness of your marketing efforts.
Chiropractic web and social media marketing are no different. In many aspects, Chiropractic internet marketing is more time consuming than traditional marketing. Effective Chiropractic internet marketing cannot be automated. A successful Chiropractic internet marketing campaign takes a great deal of time. Keep in mind that time does not necessarily have to be yours, but someone will need to spend at least a few hours a week in front of a computer screen. With the instant gratification society and on demand world we live in we often expect instant results. Technology can make a great deal of our lives and Chiropractic marketing tasks easier, but it will never be able to fully remove the human element from the equation. The only way to fully automate your Chiropractic internet and social media marketing is to pay someone else to do it all for you.
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