Video offers you a new angle to your marketing. It has the potential to reach millions of viewers worldwide at any time of the day. What this means for your business is an increase in subscribers and conversions. To get the best video marketing experience you need to have a coherent marketing strategy in place.
Unless you’ve been living on another planet it is a sure fire bet that you’ve heard of YouTube. To recap, this is a video sharing site that is now owned by Google. It allows anyone to post a video online and makes it available for all to watch around the world. It is now the second most popular search engine globally.
The power of video marketing does not only lie in its universal reach. It is also the fact that it is low cost. If you make a video for uploading online it will cost you next to nothing.
You certainly do not need any expensive video equipment – really all you need is a cheap camcorder and a computer. Some Smartphone’s such as the iPhone offer great quality, high definition video which is sufficient for quick simple videos.
People tend to watch video on their computer still, but that is changing everyday. It is estimated that currently people mainly use their Smartphone’s to surf the net. As iPads and other portable devices come more into the mainstream, more and more people are going to watch video in this way.
Best video marketing experts
If you are aiming for the best video marketing available then it is worth looking for the best video marketing experts around. One great video marketing tool is to have your sales pages converted into video sales pages.
Also any articles you have written can be converted into video. People love to watch video as opposed to read a lot of text and you can position yourself ahead of the competition by having a good video marketing strategy.
If you are unable to do any of this yourself then hand it over to someone who can convert your text into video. It will save you time and allow you to focus on other parts of your business.
Best video marketing tips
Of course there are many amateurish looking videos on YouTube and other video hosting sites. However, more and more businesses, whether large or small are discovering the power of video marketing and are using it to promote their products and service.
Use this tip – If your business has an online presence you should be using YouTube to promote it. You will find it has a huge audience available for you to promote your business to. This really is a marketers dream and was unheard of years ago.
We all love to be educated, entertained and informed about all manner of things. Online video can do this while at the same time provide an insight into your company, product or service.
A short two minute video can have huge benefits for your business. Think of all the traffic you can get back to your website after people have viewed your video. Think of all the sales coming your way. The possibilities here are endless and you can take advantage of this today.
Conclusion
If you do any kind of online marketing or you have a website then you really should be investigating the possibilities available in video. Having access to the best video marketing can only be a boost for your business and future sales. People prefer to watch video rather than read text and you need to adapt your marketing to cater for this trend.
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