Attraction marketing is a marketing method that has been used for years online, and is usually associated with MLM (Multi level Marketing) or Network Marketing. However it’s now starting to enter main stream internet marketing because savvy marketers are now recognising how valuable it can be.
Attraction marketing is all about building your online reputation and authority through providing value to you customers, followers, fans or whatever you want to call them. Through providing value, you build a relationship with your customers and over time, they will purchase your products, because you’ve built a solid foundation of trust with them. In essence you attract customers to you instead of actively seeking them through cold calls, paid traffic and other methods.
So what are the ways you can build that type of trust and attraction?
It’s actually quite simple and you may already be doing it without being aware.
Your Personal Blog
This could arguably be the best type of attraction marketing. A blog should be your central marketing point where you channel your customers from other online media.
Why? No one can take it away from you! Facebook can shut your account down, likewise with Twitter or any other social media, but your blog is yours and yours alone. Nobody can shut it down. (Apart from the obvious things like information on your blog containing racial hatred, violence, pornography and so on)
Having a compelling blog or website is your showcase to the world of what you offer, what your expertise is, and most importantly who you are as a person. You need to inject your personality into your blog posts.
I’ve made the mistake and have seen a lot of other blogs do the same, where you write a post for example, about Google AdWords and it’s all just factual information on Google AdWords, with nothing about your experiences, insights or know how. Boring!
Unless you have that personality element present, people are likely to hit the back button and look for something that holds their interest. So make sure people can get to know you through your blog.
Social media – Twitter, YouTube, Facebook
Social media is all the latest rage and adds fuel to my argument above. Why is it so popular? Because people love to deal with people. As humans we all love gossip, news and interaction with other people. Social media sites fit this scenario so well, you could regard them as a natural attraction marketing mechanism. But once again, you need to talk about who you are, help other people and give advice and free information to build that ever important relationship with potential customers.
Free Webinars
This type of attraction marketing is not for the faint hearted but is extremely effective. The key with a free webinar is to save your sales pitch until last. Before that give loads of useful content during the webinar. You then “earn” the right to sell your product at the end, to a highly targeted audience, assuming your product is closely related to the content of the webinar. Your audience also gets a chance to hear you speak and ask you questions to further enhance your relationship with them.
There are many other methods to use for attraction marketing and a key aspect with any marketing methods you use is to get the right expert training.
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