Direct article marketing is one of the very popular strategies to generate sales. In this type of marketing, each link you include within the article will lead directly to the conversion page where you are making profit. That page can be on your own website, blog or it can be an affiliate link that lands directly on the sales page of the product you are promoting.
Therefore, direct article marketing has a primary purpose and goal to attract readers to click through the links you provided within and end up on the page where they can buy the product – and bring you profit. That page where you are linking to within your article needs to be the last step between the reader and actual conversion. And that is why this kind of article marketing is called direct.
This type of marketing has both advantages and disadvantages, so before jumping into any of article marketing diversions, it is very important to know all the facts beforehand and then make a well informed decision about the article marketing strategy that will best suit your needs.
DM Advantages
1. It is very simple to practice, by experienced players and new Internet marketers alike.
2. You can perform direct article marketing absolutely free, without any additional costs whatsoever.
3. The process doesn’t require complicated learning and practice curve. It is enough to write an article, include appropriate links within it and publish it to article directories.
4. It is self-sufficient. It doesn’t require you to keep up with the ‘newest and most efficient’ programs and tools. You can write at your own pace, as often as it is comfortable to you. The more articles you can produce, the bigger earning potential you will create
DM Disadvantages
Certainly, there are disadvantages related to this type of marketing as well.
1. There are no quick and easy results. If you expect to write one article and get reach, you can immediately start searching for another money making method. To achieve success with direct marketing, you will have to write a lot and submit to article directories a lot.
2. Affiliate links, which may be the only thing you are interested in promoting, are often not allowed in many respectful article directories. One of the ways to go around this it to create Squidoo lenses that you will promote, and include your affiliate links in your Squidoo lenses.
Direct article marketing can be the right thing for you, if you are prepared to invest some effort into it. Like almost everything in life, if you put enough hard work into something, it is certain to bare fruits.
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