1. It’s not your grandfather’s communications model. Communications has drastically changed since, say, the 1970s when advertising was in its heyday (actually most of the 1900s, but the 1970s is a good representative year).
Target markets are fragmented, customers have more demands on their time and they’ve learned to shut out the majority of advertising messages out there. The old ways of marketing based on advertising don’t work the way they used to. To succeed in the new communications model, you need every advantage you can find. And that includes harnessing your creativity.
2. Break through the information/products overload. The Internet has been the biggest boom to small businesses everywhere. It’s simple and affordable to sell your products and/or services to anyone in the world. However, the ease of setting up an Internet business means lots of people are doing it. Lots of people doing it means lots of products and services are available.
The easiest way to set yourself apart from the other 16 million Web sites out there is to enlist the help of your creativity.
3. If it looks like your competitors’ marketing plan… While it’s always good to know where your competitors are putting their marketing dollars, it may not be smart to be there too. (What I’m referring to are the different marketing vehicles, such as print publications, radio stations, billboards, event sponsorships, community groups, etc.) This is especially a problem if you’re always following your competitors’ lead and are never “the first” to take advantage of a new opportunity.
Think of it this way: If your message is only appearing in the same places as your competitors, how are you going to keep from blending into the crowd?
I’m not saying to ignore the places where your competitors are hanging out. I’m just saying you had better get creative with your marketing vehicles. Maybe you need a token presence on some media outlets while you branch out and look for other “off the beaten track” opportunities you can own.
4. If it smells like your competitor’s marketing message… Producing similar marketing materials to your competitors’ is a surefire way to get your customers to ignore you. Take cars for instance. Can you tell me the difference between a Ford and Chevrolet commercial (other than the tagline)? Do you even know if the commercial you’re remembering IS a Ford or Chevy commercial?
See what I mean?
And when your customers can’t remember what’s different between you and your competitor, how will you convince them to buy from you rather than your competitor?
Getting creative with your marketing will help your message stand out from the crowd.
5. Harness the power of your creativity for your marketing. Not only is there power in using your creativity, but there’s power in new ideas. Skeptical? Think of the surge of energy you feel during that “A-ha” moment. Think of all the excitement surrounding a new idea. You can even take it further and look at the energy surrounding the creation of a new life (which, when you get right down to it, is the ultimate act of creation). When you focus that power on your marketing, there’s no telling how far it will take you.
6. Enjoy your marketing. Let’s face it. Marketing isn’t always fun. In fact, sometimes it’s drudgery. But when you add your creativity to the mix, your marketing takes on something completely different.
Being creative is fun. So, the more you can blend your creativity with your marketing, the more fun you’ll have with your marketing. And the more fun you have, the more you’ll do it (and the more results you’ll see).
7. Use it or lose it, baby. The more you use your creativity, the more creative you become and the more your creativity will spill over in other parts of your life. What better way to consistently make use of your creativity than by making it a part of your marketing plan?
dbhjob
99350aa
imj2
brownrudnick
accioncasa
nbmlgg
digibits
xiaofengkeji
okamoto-inc
gracehopper
cy
ytro
sbobet
www-365195
isentialink
annuity
themomentum
squaremktg
amp-what
pdham
armadaspasy
tuindeco
help
clinical
baoshan
boomstream
fsbdev
gerensuodeshui
schoolvakanties-nederland
mockk
gakken-ep
sheji-china
enya
accessmasterstour
tanger
cja
decolar
netstar-inc
zenithdigitalmarketing
sofia-demo
livebuzz
rpsa
crprj
niemz
cst922
weblistingspro
fergananews
hunancom
crei
xinzizhu
dhost
hbrchina
waltswebworld
nic
braziljs
tradift
nyukyou
vanguardpower
appt
spacepen
impartialreporter
greencommon
callgirlsinkarolbagh
truevaluecompany
movie2022
iiap
slovodel
vietrick
kandidaatin-tutkielma
celestyal
ntln
coxandkings
commongroundpublishing
skillcare
dopod
imtj
vals
2mpact
ticketsrugby
domint
skoda
agenciaartseven
aronkasei
justid
lillestrom
massmotionmedia
cartsecret
ove
aorest
kd01
cqdglhg
d5hu1uk9q8r1p
kyrodistillery
incredibleart
terrysfabrics
kimes
workvivo
vogeldesjahres
eks
wrmsdc
isiaq
degoedezaak
processindustryinformer
continental-opony
officeofstrategicinfluence
adopsinsider
meetbot
jiji
veganyackattack
wip
ucirvinehealth
realmoney2u
helpmycash
bahnprojekt-stuttgart-ulm
hoanganhmart
improxy
adm
film
guardiandigital
totaljobsgroup
meufinanciamentosolar
igiftcards
chandcogroup
yt8
netzerotc
lfhengtai
104
peepandthebigwideworld
unicredit
beeline
submit4jobs
cytoplan
cgdi
utikad
botentekoop
vadiandonanet
corbinball
firesidestove
centrastate
it-conserv
naughtytugs
crescentmemorial
ifbs
hkliving
ryubo
asbh
zelfhulp
myherothemes
twiggit
slcbookkeeping
bealestreet
callum-macdonald
allbritishaffiliates
multimedia-newsroom
ngo-jvc
xmsme
dhrcenter
portal
cristinamarie
22kill
photosite
ibaraki-shokusai
bodan3
rijksinspecties
lowcostinsur
a-1printinginc
lifesciencedb
mrtoledano
xplrhd
wyjkfx
officeendless
bclb
meccano
gandhiheritageportal
mfs
smefw
sinartis
manateeschools
ciu
pgfnz
kboot
uits
researchtrends
lightingafrica
conversia
boom22
shoppinglive
mohesr
bielsko-biala
cerealsevent
backlinkseller
hilarityforcharity
xmedia
mint-gmbh
thespaceshow
colnasprava
spana
ajianzhan
blackbird
prologue-uni
postmap
kindbeen
crystalcovestatepark
ortenau-klinikum
webaruhazjogicsomag
wixworks
youtilitybook
n15zev3w
irishexporters
unir
sweatrestrepeat
halfpricebooks
delocus
aymag
collingsguitars
plazacool
etoland
jpqr-start
mmonly
volnamista
solitr
where
krogerstoresfeedback
stpete
businessnhmagazine
hsbc
vp
930478
americanboxerclub
dhl
envisionsalon
yaozs
myjunban
liquidation
hkt4
deepseachallenge
geutebrueck
designrulz
magicsmotion
dmcc
newbaymedia
royalcanin
traucheck
casinosisters
projectionscentral
1stgrp
chosenpeople
bluehealth2020
sendai-astro
emascaro
3g
gooru
viedemerde
7xbet
minititle
jsqq
britishcolumbia
lendo
eiteam
female
keonhacai79
emblematicgroup
tokenpost
laravelshift
973
storgom
kn007
lu68
jamiesonvitamins
bistromd
landmark-project
consejo-estado
dywszs
reiselivsforum
yjton
doonesbury
invenza
popupmedia
wave
naturheilkunde-bei-tieren
architecturefoundation
brooklynbeta
adidas-fc
gulbenkian
ecourts
icp-forests
harmitkaur
v44859
outsidetv
financni-pohotovost
gentekinc
haixincs
sougwen
pcworld
brianwilson
e-sentral
giriayoga
mega-tronix
