Advanced affiliate marketing involves using a lot of strategies and techniques not utilized by average affiliates – but then if you’re looking to make super-affiliate levels of commissions, you already know you have to work harder and smarter than the bulk of those who start affiliate marketing businesses online.
And one of those advanced affiliate marketing strategies seldom seen in average efforts is joint ventures. While the big joint venture launches and joint venture sites are common throughout the Internet marketing and niche marketing worlds, most affiliates have never caught on to using them in their marketing mix.
So just how do you, as an affiliate, use joint ventures when you don’t own the product or site? Let’s look at a prime example: You’re involved in a week-long affiliate contest for a big launch and naturally you want to come out on top – or at least make as many affiliate sales as you can. You’ve blogged about it, podcasted about it, submitted a couple of videos and done your social bookmarking and social networking efforts to support it. And, most importantly, you’ve e-mailed your opt-in list about it the first 3 days of that week and have two more followups planned for the last 2 days of the contest. Pretty standard routine for your advanced affiliate marketing pushes, right?
But what about those other two days – the two days you haven’t planned to mail it out to your list? You know they’d get tired and your opt-outs would skyrocket if you sent them that same offer 7 days straight, so how can you use your list on those two remaining days to boost your sales even higher?
This is where you set up a joint venture with another marketer or affiliate. In your marketing network you’ll know a variety of other marketers and affiliates who aren’t involved in the promotion you’re currently promoting. Contact them and find one or two with lists similar in size to your own who are willing to swap e-mails with you those two days.
Then you either send out each of those two days for the other partner’s offer while they do the same for you, or you line up two partners and send once for each of them, with them each sending one day for you. Either way, you’ve used your mailings those two days to get more promos out with your affiliate links, this time to prospects who most likely aren’t even on your list, giving you access to virgin territory for this offer. Not only can this result in more affiliate sales for you, but might even bring in higher results than if you had been able to resend to your own lists those 2 days.
Now that you have the concept, use your imagination and business acumen to refine and improve the idea too. For example, if the contest means a lot to you for the potential commissions or the branding from being atop the leader board, start your strategy the week before – use joint ventures to send out 3 or 4 days that week for other affiliates or marketers who can then send for you the following week while the contest is on. That way you’ve got your 7 mailings that week PLUS 3 or 4 additional mailings from those e-zine swap partners.
Not hard to see how you could extend it yet another week and really hit the leader board with a big splash, is it? So don’t forget to use joint ventures as part of your advanced affiliate marketing strategies whenever you have an affiliate opportunity you really want to dominate!
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