Every internet marketing plan should include article marketing. For beginners, articles are the easiest way to build high value inbound links to their websites. Those who understand how the article marketing process works swear by its benefits. As this brief introduction to article marketing explain, for little or no publishing cost writers can create long term advertising.
If you submit to free article directories, there is no cost for publication and the articles will then live for years and continue to send link back “juice” and traffic to your website.
How the Article Marketing Process Works
1. Determine the keywords that searchers, particularly those intent on buying, will use to find information about your product or service.
2. Write or purchase informative articles using those keywords. Be sure to cover topics that readers find helpful and that demonstrate your authority in your niche.
3. Include a resource box with a call to action that urges the reader to click through to your website.
4. When possible, use a keyword you are trying to strengthen on your website as the anchor text for your link(s). (See article writing services in the resource box below.)
5. Always include one link written out in http:// format because some email and website platforms will lose the anchor text links when your articles are republished.
6. Submit your article to one or more article directories.
Article Marketing Benefits
Your website becomes more visible to the search engines because your resource boxes create valuable inbound links which the search engines view as third party recommendations. Although this advantage continues for as long as you use article marketing, for beginners the impact is most visible as the first articles go live.
Each article acts as an advertisement for your website. When found by a reader, your information shows your expertise, and your resource box encourages the reader to visit your website.
Your efforts pay off for years to come. Articles remain available on the internet long after they are posted (unlike regular advertising that disappears when you stop paying.) People will be finding your articles and clicking on your links long after your PPC campaign has ended.
Many article directories allow others to reprint your articles as long as the resource box is intact. If your articles are picked up by ezines or other websites, your article marketing efforts will be multiplied.
Your personal authority and brand value in your niche continues to grow with each published article. While your articles succeed in promoting your website, they also promote your author name and image included in the resource box.
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