It’s remarkable really, the number of people interested in getting set up for internet marketing. The opportunity to build a home based business and market products an information on the Web has broad appeal. The truth is many more people try to get started but most will fail.
How do you get into Internet marketing the right way and what does it take to succeed.
The first, and perhaps mot important thing to do is to decide on what general area of internet marketing you might be interested in starting. There are any number ow ways to get set up but they likely fall into the following categories.
Product Marketing – here we are referring to promoting and selling a “physical product.” Suppose you have located a source for a unique product line of custom made baby beds. You can develop a “physical product” website to promote such products.
Information Marketing – this is a very large, almost unlimited opportunity, where you create your own information product, such as an “E-Book” about a given topic. These e-books can be from 50 to several hundred pages. You can also find a number of sources that offer E-books for re-sale.
Software Marketing – perhaps you have created or obtained a software product that provides a solution to a common business or professional problem. Your Internet marketing website can be the “store front” for people to acquire your software on-line.
Promote a Cause – Not every Internet marketing website sells stuff. Sometimes, the website can be built to spread the word about a specific cause the site owner wants to promote. It could be “cancer awareness” or a political theme. Many sites may be created to support a charitable motive or provide valuable resources around a theme.
The bottom line is that all these things can be accomplished. The important factors are finding the right people and resources to help you get started. There are a number of requirements, some obvious and some new to most people, that will be needed to move forward with your business or personal website.
1. Basic Research
You simply must avoid going off half-cocked. Completing basic market research is an absolute necessity. While research takes time, it is not really that complicated. the first area is called “Keyword or Key Phrase” research. If your website is going to be successful, there needs to be enough people looking for the answers to their questions or problems to predict that traffic is out there for your Theme. People search for solutions on the Web by entering “Keywords/phrases” into the Search Box of the internet browsers. That is where the term “Google Search” comes from. You have to know what keywords people are using related to your website’s theme/purpose.
2. Competition Research
How much competition is there for the Keywords/phrases that are relevant to your idea? The first page that opens when someone enters an Keyword/phrase contains the Top 10 ranked pages for that Keyword. If someone enters “dog training” as a search term, say in a Google Search, the browser opens to the first search page and the strongest competitors are shown 1 – 10. There are specific criteria you use to determine how strong the top 10 is and that will help you to understand how much effort it will take to get you future website ranked on the first page of a Keyword search.
3. Set up Your Website
Once your research is completed, and you have identified both the most important keywords and the relative strength of the Top 10 competitors position is on the keyword search, you are ready to move forward. You must acquire a Domain Name and then secure Web-hosting. There are a number of domain Name and Web-hosting resources available and the costs are actually very reasonable. One you have secured your domain Name and Web-hosing, you will need to get a “site-design” called a template. This lays out the look of your website and the graphics a visitor sees when they come to your website.
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