Marketing your salon via Internet video like YouTube can be very lucrative for your business. Unfortunately many hair stylists, makeup artists and salon owners forget some key points when creating their salon videos to market to the public.
I am going to give you (5) business marketing tips you need to know before you pick up the camera and upload for the world to see. Following these tips will set you apart from your competition and lay the foundation for generating more traffic to your salon which equals More Money, More Clients, More Money, More Clients. Let’s jump in!
Pre-Video Marketing Tips:
Define yourself. You can define yourself by focusing on your skills. You are an artist and if you do not define what you do and how you do it someone else will. When you are creating your salon video for marketing this needs to be clear. It is your image and it is what people will remember about you.
Professionalism Counts: The way you create and format you salon marketing video is what the world will remember about you, your salon business and your skills. If your video looks messy, dark, has lots of background noise, etc. it speaks about how you conduct business. Even though it’s a video, remember it’s the first impression your future clients will have about you and your salon.
It’s a Numbers Game: Don’t give up too soon. The more people who know about you and what you do the more traffic you will have. Set your mind to think positive and to be patient when you are creating your videos. Traffic may be slow initially but over time especially if you use the techniques I’ve outlined in Salon Video Marketing for YouTube, you will see the traffic to your salon videos and salon website increase dramatically. This means you will have more exposure and the more exposure you have the more calls you will get.
Be the Expert: A lot of times salon owners, hair stylist, beauty professionals in general think the more they show people about what all they can do the more clients you will have. Studies, show that when you focus on a specialty or what we call a niche market you it separates you from the crowd and allows you to stand out and be heard. This is what YOU want. You want to be the expert in your field. The expert in color, the expert in extensions, weave, natural hair, etc.
Search Engine Optimization: So, of course you are the greatest asset in this video BUT the only way people know that you are all of that and a bag of chips is if they can find you. Which is Being able to optimize your videos for the Internet. Optimizing meaning people being able to find you….you must know how to use keywords, titles, features of YouTube and so much more. Researching before you create your salon marketing video is going to be your best friend. Discover the mistakes that keep salon owners poor.
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