In the world of marketing 2.0, content marketing isn’t just about creating text, image, video or anything related, to promote your businesses. Sonia Simone from Copyblogger, tell us clearly about content marketing, which is content that meaningful for your target market.
As today, Brian Clark told that content marketing is the most effective online marketing, that should be applied in every business owner. Because it is more than selling something. Content marketing can build your business brand, and also positioned us as an expert.
Content Is About Relationship
Nowadays, relationship in business does matters. Prospect doesn’t just go online, and buy things they want randomly. They want to know the person behind the website. In this case, it is like Seth Godin told in his blog, trust does make profits.
It is important for us, to make our content attracts our target market. In order to do that, we should avoid from being selfish. Being selfish is like using a ‘me’ and ‘I’ words. People doesn’t care about you, they care about themselves. They want the solution, as soon as possible.
Try to implement the communication word that attracts them, to be part of our business. Using words such as ‘we’, ‘us’ and ‘you’ is the best, when it comes to building relationship with content.
4 Trick To Create Trust in Content marketing
Sonia Simone and Brian Clark are a great marketer, and they have done it for a long time, in order to build up their business empire. Here is four simple guideline, that will help us to create content that build trust, immediately. And of course, create loyalty and maximizing our profits.
Content -Focus on your prospect problem, and always came out for the solution. (How to, tips and strategy)
Context – Give specific data, such as fact & figure, graph and statistics in order to motivate them to trust your content.
Reaction -Make them believe your content.
Action -Drives them to put an action right away, after reading your content.
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