If there is a virus that marketers would surely like to have, it is the kind of virus that Viral marketing brings. We know that this a must try strategy that can do wonders with our business sales, promotions and popularity. If we are aiming to achieve more in those 3 aspects mentioned, then Viral marketing is the way to go.
Viral marketing as we all know uses the concept of ” word of mouth, talk of the town, people’s buzz” in order to promote and eventually sell. It is a one of a kind strategy. A silent yet deafening strategy to advertise and promote a product like wildfire. This kind of marketing strategy may be the hottest and satisfaction filling strategy to hit the Internet Marketing industry.
Once you are infected with this Viral marketing epidemic, there is no way you can stop. Once this phenomenon hits town, the virus spreads just in seconds and before you knew it everybody is infected with this marketing disease.
Two of the goals it aims to possess is to get the attention or interests of the people as well as turn that interests into willingness to share with other people. Most people who are amazed with what they read and hear cannot keep the excitement to themselves, that is what Viral marketing is all about. To awaken the interests then eventually make those interests infect another person then another, so the cycle goes on and on.
How can we catch attention and spark interests among a mass of people?
1.Advertise with the use of social networks. Be where the people are and what most people are using in terms of entertainment, business or day to day life. The Internet is the perfect example for it. It is a very good source of information for most people, they depend on it for additional knowledge.
Also, sites like Facebook and Twitter can be best used for Viral marketing. Th power that these sites gives to people cannot be fathomed. It lets its users utilize the best of what they can give to their consumers.
2.Provide free services and other promotions. People are attracted to these kind of offers. Giving a free samples and discounts matters to most people.
3.The use of text messages. Sending messages to friends and acquaintances is much easier with the use of text messaging. The world may seem so vast but with the use of these technologies, everything seems so small. A person coming from the West side can instantly send messages to people on the East side. Sending of ads or promos seems easier. Passing of text messages is a good start to promote products from person to another person.
4.The use of images, videos and content is also one way to spread and sell products among interested people. They are good and irresistible enough for one to encourage another to buy.
5.Engage in forums or comment postings. By doing this, we will be able to know what are the reactions and feed backs of the people. We will know what we need to catch more interests and maintain that interests among the people.
Those were some ideas in order to make Viral Marketing an even more productive and effective way to market, promote and advertise online. Keep spreading this marketing virus and enjoy the benefits that it gives.
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