Anyone who’s been involved in Online Marketing over the last few years will have been excited about the vast array of opportunities available for getting in front of consumers. From Website design, through to Blogging, search engines, online advertising, email marketing and so on, the number of new techniques at a Marketer’s disposal compared to even just 10 years ago is quite staggering.
However, there are two sides to every story and the internet hasn’t just changed the way Marketers go about their business, it has also changed the way in which consumers process information and communicate that information between other people.
The best Marketers now are not just the ones who have the best advertising ideas or the most eye catching campaigns; they are the ones who can best harness the new principles of online marketing and apply them across their work. The Five things every Wannabe Online Marketing Expert should know are:
1. Attraction Marketing Is In.
Traditionally, marketing used to be based on the assumption that Companies were the main source of information about their brand and that potential customers could be attracted by advertising and direct marketing. The power of the internet has changed that, because consumers in general are now so bombarded by advertising messages they have become more adept at filtering out everything except that that interests them the most. This is where attraction marketing comes in to its own, if you can engage people’s interest with your marketing, then they will come to you.
2. Make sure you offer Quality Content.
While it may be hugely time consuming to update your website or Blog several times a week, having a lot of quality content that backs up your authority and helps keep customers interested in you is almost always going to be of benefit to you. I say almost, because if you don’t then take advantage of that traffic, then you will have wasted your time! Think of some of the Big Name Websites, every time you click on Amazon you will see different offers, different products and new information. If someone has been to your site and enjoyed what they saw, then they come back and see the same again they aren’t likely to give you another visit.
3. Make the Most of Different Distribution Techniques.
The internet allows for photos, videos and links to be shared easily, so keep things interesting by giving your customers information in different formats. If you limit yourself to text, not only will your information start to look boring, but you are likely to be missing a trick. Think about using other online marketing techniques. Pictures can engage people more quickly than text, videos allow people on the other side of the world to hear your voice and see your mannerisms, SMS messages can reach people even when they’re miles from their computer. Make sure you take advantage of the different mediums available, because you can bet your competitors are!
4. Social Media and Search Engines are Priceless – and Free
Social Media requires steady attention to ensure you are engaged with your customers, but it is well worth the effort. Social Media allows you to talk about your business, product, services and forthcoming projects in a conversational, informal way. If you hit the right note with your friends and fans then they will continue to spread the word for you. Likewise, search engines can bring people to your site who have never heard of you or your brand, but they will be searching for exactly what it is that you do. They go from not knowing who you are, to reading your information within seconds. Make sure that your site is fully search engine optimized and that you link through to social media sites to allow people to share your details.
5. Online Marketing Should Not Stand Alone.
While online marketing is great, don’t abandon traditional methods if you have always used them. Newspaper adverts, business cards and Networking events all still serve their purpose. If you combine traditional marketing with online techniques you allow people to find and contact you in whatever way suits them the best, and you increase your authority because you are making your brand visible in as many places as possible.
Online marketing is not a quick fix, and you shouldn’t consider it a miracle way to save your brand overnight. As with anything it can take time, effort and patience to get the results that you crave but don’t give up. Listen to feedback, monitor what does and doesn’t work and remember that if you consistently apply great techniques then online marketing should deliver you extra leads, increased sales and hopefully, higher profits.
enfore
difdesign
bbw-porno
mans
riscure
ubc
redondo
datamade
pg
worcestermag
xmsme
city
reflektive
sanjieke
asahitostem
ontdek-utrecht
bitnamiapp
ktvl
porr
dfi
cybermarket
magloft
socketsite
j8135
bioderma
povertylaw
softway
vitusapotek
getmailspring
practicelink
oshawachamber
sjj018
tarzanweb
callebaut
wt668
arbeitundleben
endrapeoncampus
provincia
cait
newfest
tzsp
cmtc
catvmics
tap
flytoget
fiercehealthit
rochestermn
worldatmcongress
iub
hhp-design
qetic
mylookout
uni-lueneburg
cdispatch
tinyman
isvap
paymentech
ncfh
wctc
officeprofi
escentual
register
hebrewbooks
uop
barclayslifeskills
galtuer
178
genericonlineviaqra
timeto
onlinecasino24
nippo-c
932497
fieldcommgroup
globalmedia
net-conception
moondash
maf
authorisationmanager
thaijobjob
ipadresi
photoposter
qhhrss
arthritis-research
timreview
ciudadguru
jmock
sora-one-soratemplates
asn-news
syniumsoftware
zashev
wynagrodzenia
bira
blanik
fh-krems
ucv
bimm
1155
visualsoldiers
medienkunstnetz
getdish
keanecreative
pagar
orientdb
hqdljx
forsythco
ipdj
gamers-onlineshop
jjshu
jugend
rms
quintessenceblog
bookcoverarchive
pridefoundation
lptrend
bobog
eskortbeylikduzu
directionbusinessinstitute
kitanotenmangu
tpgrewards
rxsaver
myslo
alliance-maladies-rares
sino
wrobelek
insight
gracechurch
kiit
page
gucca
mulehide
visionary
armory
zeit-stiftung
stromma
liswiki
kreis-hoexter
akkreditert
cabsat
interboot
obrazstroy
garage48
tre-sp
fireclaytile
star
ietm
18h39
myctfohub
knitrowan
ennonline
franchiseportal
discovericl
studio71
zloeporn
codemagic
dumpling
coralcoe
exchangesumo
youthoncourse
giappichelli
myownmeeting
banyanhill
wordsesh
galleriaborghese
fullxxxvideos
sunant
brightestgames
movetia
worldwar1
haibaokf
wabcradio
mindsumo
kurzweiledu
swissfoundations
crusebereavementcare
someurl
cfcs
hardal
weiterbildungsbonus
armeedusalut
pixinsight
recruiterswebsites
onlinew2i
cael
roughpixels
creekmoremarketing
visitsouthdevon
widgets
b2bmarketing
moxi
cineman
wasabiweb
tw-sodan
careerpower
v3597
dexterindustries
ferry-sunflower
julemaerket
goopics
godox
atptennis
callerlab
scattidigusto
enetcom
krakendigital
bordelero
carolsdaughter
muzomedia
viessmann
learnlayout
tourdom
tstyhj
xiaoyuzhoufm
partnersgroup
basecone
aari
zjzx
kinesis-ergo
getprice
cmdwebsites
akshtech
nitecore
skrapid
etl-global
festo-didactic
empresasmantenimientoinformatico
kirche-oldenburg
wucilang1
events
southernmarylandchronicle
cialisonl
ladige
sxhm
seocopywriting
betflik911
ssksports
lesgrappes
intimina
evenko
sportjugend
lycoming
aoa297
oakfurniturehouse
internationalphoneticassociation
meridian-bob-brb
nystateofpolitics
bistrostack
parcduverdon
chezvotrehote
hqbpc
geoscape
ru-tld
sandestin
emirateswoman
essoar
safesearchkids
bestappsforkids
puratos
isup
transitionspro-idf
spigen
launch
stylenanda
iwinv
beautycoiffure
867597
split
musikhochschule-muenchen
wphive
oahi
schwabach
innove
41play
net
floridasnursing
thebeliever
ipcommission
nwccu
lauriliimatta
pojd448
lrakn
humanconnectomeproject
vocab
cyberdefensetv
doughellmann
ingres
traunstein
melissawoodhealth
lateraldesign
ap
dogid
multibanco
abtc
vind-een-psycholoog
djoef
sportsauthority
logomatica
etuhsffywehnd
commerce-associe
upsi
fuckindiantube
unilife
wifewriting
