In this article, I’m going to discuss why I think it’s important to choose a broad market for long-term success in affiliate marketing. Hopefully, by the end of this article you will have some solid ideas for choosing a good niche so you can get started right away in building a serious affiliate marketing business.
If you’ve tried to create multiple websites in different niches, you know how difficult it can be to stay on top of things over the long-term. Many Internet marketing coaches will recommend that you build dozens or even hundreds of small websites in many different niches in order to become a successful affiliate marketer. The idea behind this strategy is that each website will make you a little money each month, and collectively this will lead to a significant monthly income.
There is nothing wrong, per se, with the strategy, and many people have become very successful by building many small websites. It can be extremely difficult, however, to stay organized when you’re dealing with that many websites. Believe it or not, many marketers actually build hundreds of small websites which can become a huge headache to keep up with.
Also, the search engines are getting stricter regarding the quality content that they require, so you’re better off focusing on fewer websites that are larger and higher quality. It’s all about building sustainable businesses for the long-term instead of creating small moneymaker websites.
With this in mind, you should strongly consider focusing on a large, broad market that has a passionate audience that is willing to pay you money. There are many examples of these kinds of markets, and I don’t want to limit your thinking by listing my own ideas. You obviously need some guidance, however, so I just want to mention a few of the most obvious examples — weight loss, muscle building, dog training and other pet related topics, Internet marketing and home-based businesses, relationships, and many health and fitness topics.
These are not the only markets you can choose, obviously. When you’re trying to build a large blog or authority website that is going to stick around for years, however, you want to stick with the bigger markets. This will give you many ideas for content on your website, and it will help you find many different affiliate products to promote.
Simply put, a large market with lots of competition tells you that there is plenty of money to be made. If you go about things the right way, you can carve out a niche for yourself within these larger markets. Your long-term revenue potential will be far greater than if you choose a tiny niche with low competition.
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