Though Internet marketing provides a global platform, it is also considered as the most dynamic and functional strategy to reach and positively influence the local market. It can be a good substitute for traditional offline marketing channels (like TV, local newspapers, etc.) which are generally used for local marketing to reach the local customers.
As local market comprises of highly potential customers who are significant in driving new and repeated sales, there arises the need for local online marketing.
This article emphasizes on why small businesses should consider local online marketing as an important aspect of their overall marketing strategy.
Increasing numbers of people are using Internet to shop locally:
According to a study ‘User Wave View VII’, conducted by BIA/Kelsey and ConStat, 97% of all consumers use Internet for researching products and services in their local areas. These statistics prove that local online marketing is the best way to target prospective customers. Further, with almost all mobiles coming with Internet facilities, location based searches are also increasing.
Location based marketing involves customizing marketing messages as per the location and preferences of prospective customers. When a customer is looking for a business in a particular area, there are higher chances of your website appearing on the search results if your business has geo-specific content.
Consumers prefer local searches, as most of the location based search results (though small in number) are found to be more relevant to the customer.
Improves customer loyalty:
As already said, customers rely mostly on local stores in times of urgent need. This makes customers become more loyal to these stores. According to ‘local search usage study’ conducted by Localeze, 61% of the local business searchers have said that local search results are relevant and 58% of them have said that they are trustworthy. Most of the local businesses generate the feeling of ‘being specifically intended for the customers’ – this increases the brand recognition as well as the loyalty of the business.
Drives repeated sales:
Because of the easy reach and comfortable purchasing features of the local stores, local online marketing drives repeated sales. Easy reach of local businesses enables ‘in-the-moment’ action by the customers. To avail the benefits of offers and deals, customers usually prefer local stores.
Once a customer is comfortable with your store and the offer, he is more likely to visit it more than once. Further, repeated sales from a customer also assure a successful ‘word-of-mouth advertising’.
Improves customer experience:
Location based marketing is very crucial in providing good customer experience because a customer is more likely to see for the nearest store for his need in the times of emergency and by localizing your website, you are more likely to come to his rescue in the time of his need.
Due to this feature, local online marketing is best suited for businesses such as, doctors, lawyers, dentists, low-cost product sellers, home appliance retailers, auto dealers, etc.
Internet marketing tactics like local SEO, local PPC advertising, site submissions in local business directories and ads with location specific keywords can give you higher search engine rankings, thus making you visible for the local customers whenever, they are looking for your business.
Enables to track consumer purchasing history:
Local online marketing establishes a one-to-one relationship with your customers. This allows you to track the consumer purchasing history – like for which offers are customers increasingly checking-in the store, what type of customers are usually visiting your store, how many repeated purchases were made, etc.
psychedelicbabymag
pulseem
areabinaria
kyoceradocumentsolutions
fingerlakeswinecountry
problemgambling
autismnz
a3-tierferienplatz
df8226
materialup
itsgwalior
chatters
thitruongsi
hrelife
shuang
mediastudio
dreamconsultancy
profitline
lawbite
wisconsindairy
guatemalamountainreserve
ownerly
owensoundsuntimes
busey
wawona
stockvote
busenskanot
proudgreenhome
mytown2go
mojomox
hardydiagnostics
plus
bcash4you
ole88885
gml
studio9
shelflifeclothing
coloradoencyclopedia
he-hosting
asktheheadhunter
instone
ludlowkingsley
pippa
etes
intox
yingbo98
schoolism
ao-arena
porttb
choptsalad
esee
euraxess
joho-kochi
bestfapping
hollyhock
dawtet
pnwlocalnews
grape
tc44d
postkodstiftelsen
appalachianpower
atoutmedia
benhollis
novusbio
clipsex
kingcontext
jimishe
gophersport
lofar
cannonmachining
cace
sz68
beeg-videos
therme-badwoerishofen
alberici
miyatabike
mask-match
buildingtechsblogger
giochidislots
project-a
daibau
caseytrees
idc35
inpi
fbs
cutaactu
losaltosca
renovationrennes
ihirebanking
trafficpenaltytribunal
vbh
buyerkeywordsgenerator
wlaq
http15
latelierpaysan
inbank
pushdoctor
ajdethemes
track718
zaptec
poverenik
studio-jileyes
national
jochum-mediaservices
lnk
svetaine123
niseko
the-klu
honor
ideatre60
triviaquiz
centerforneweconomics
dddesigns
kitech
pinsta
thedigitalship
teamdesk
fh-nuernberg
justgiving
gbif
continentaltire
telegram-cdn
whenworkworks
cdzfgjj
culinarybackstreets
amarincorp
forbrugersikkerhed
modernmusicschool
knihovny
lgat
bestfreewaredownload
ncgs
po18
lemo
tourmaletpicdumidi
neweditions
pharmafoods
yelpwifi
nglish
wortundbildverlag
elfann
guanyiyun
rentsoft
koha
helpstartshere
impuls-communicatie
partizipation
natursan
ubaye
plazapublica
tulsa2021
kenboa
lileifanggu
urbanista
investicnidomeny
123tws
llnyc
utinform
globalambition
colafw
rogerlmartin
dragtimes
yowsie
yowsie
klarwindows
fumakilla
visiontimes
yongfuhb
bordersofadventure
gunsel
zonaprivacy
nestle
he360
xxx-free
shujing
china-suqitong
best-inc
supermedium
sterlingandstone
tinsa
tylerperry
tomioka-town
kuailiyu
hsb
trinityrobotics
chillygonzales
niao
redwall
pm123
meitianxiu
711km
thepointofsale
ffem
insurance
yaozui
thepersonal
eeae
town
workpointnews
energyjobs
accell-group
feministcurrent
cloudshare
nobis
kreis-hz
xxx-tube-list
millsaps
infobest
stampthewax
ech2a
9pj8m
howtocallabroad
colormarketing
bs-energy
circu
milkandmore
dawnjacksonblatner
snhr
tello
wilshirefinancialservices
clear-give
gzpi
temperleylondon
osanculzang
ironbutt
kk-hosting
guidants
iconem
rother
human
trongrid
securitytube
chrisjdavis
sortlist
lauterbacher-anzeiger
greenon
crunchzilla
104
confettidesign
phimsexmoi69
rebelai
luis-bruchmann
asktohow
persits
rothkochapel
courant
xxvn
adst
powerswitch
oudersonderwijs
voanews
telset
thuongdo
betterblock
dining
gdhy
kf665
nncdcee
pstgu
francas
jeder-fehler-zaehlt
stickyeyes
thetechbloggernews
tedxyse
kinedo
jungewirtschaft
agf
taqa
freetypinggame
southportland
eattheweeds
arcor
acrothemes
dcpsc
sharks
wowair
arzt-direkt
fedisbest
ukrainianmailorderbrides
pcac
hvett
plansystem
discover
tvserieslike
i-jic
sportsmax
hentaiheroes
lilandcloe
skeyes
rnc
pelagus
novius
tourisme-metz
schit
bestwestern
