Recently, I took the time to visit forums and blogs related to internet marketing. One thing that captured my attention is the number of people who were saying that this internet marketing tool is dead since Google Panda update. Well, I beg to disagree. You see, article marketing is the foundation of any content based marketing solution. What do I mean? Well, it’s not just about writing and distributing articles online.
The information that you put on those articles can be picked up and posted on social networking sites for example. So you now you have article marketing + social media marketing. Your articles can also be used to create ebooks and newsletters. You can also use your content on your blog and website. As long as the content is good, it can be placed on several portals.
Article marketing is content based. And content is what we really need to get noticed in the online arena and to build our information based products, right? If you’re still undecided if you should go ahead and continue your article marketing campaign, let me tell you how this can help you grow your business:
It’s a great, cost-efficient tool to increase your online visibility. One of your goals when selling anything online is to ensure that you’re going to be found. You see, you don’t need your name or your business to appear on every single site; just on those where your target market will see you. And you know what; article marketing can help you accomplish that. Post your articles on directories that attract billions of visitors per month or post a part of them on Twitter and Facebook for more exposure. Build enormous traffic.
Sending traffic to your website is relatively easy if you’re easy to find online. If people search for the keywords related to your business and saw your articles on EzineArticles, for example, you have the chance to get them to pay you a visit via your resource box. If the articles you’ve posted on your Facebook page were impressive, people will most likely to visit your website to get more information. As you know, traffic is the backbone of your business. The more interested parties you attract, the higher your chances of making sales and more money.
It’s a great tool to build a responsive list. When doing article marketing, you’re actually trying to attract organic traffic. People who read your articles are usually those who need the products and services that you sell. So, if you can get these people to sign up to your list, you can be assured that you’ll develop a responsive list. That means, you have an assurance that at some point, you can convert these people to paying customers. It’s the foundation of info product creation. If you’re someone selling ebooks, newsletters, reports, and other information based products, I’m sure you’ll know what I mean. When you write articles, you’re actually hitting two birds with one stone as you can use these as part of the products that you’re creating.
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