Website marketing is the marketing or the general promotion of products or services over the Internet which is also referred to as Internet marketing, e-marketing, search marketing, digital marketing, or online marketing. Internet marketing is a term that is broad in scope because it embraces marketing on the Internet and any marketing done online, including emails and other forms of digital distribution.
The arrival of Google+ could change a lot of current website marketing strategies soon. Google’s main source of income has been selling ads and has been deriving its income from advertisements, mainly from Google AdWords. Simply out, Google AdWords takes a note of what a person searches for in the Google search engine and the advertisers pay for their ads to appear on the cue of certain words entered into the search.
Compare this with what seems to be the method of Facebook marketing of earning through advertising. It is likely that they gather data posted on a Facebook profile as per the terms of agreement when you make one. They are also likely to be tacking users’ cookies, or digital footprints, as they surf the Internet while logged into Facebook. The data is then sorted and advertisements appear on the users Facebook page that could match said users interests. This method is dependent on two things: that there is actual data on the Facebook profile and that the user is logged on while doing other online activities.
The approach becomes different with Google+. With Google’s new social networking service, it has a chance to corner the web ads market. Google is in a very good position to bring in new users to the Google experience, which is theorized to be the main goal of Google+. The more people using Google products gives the company more opportunities to bring their other products to the same people. Note that almost all Google sites and services has a black back at the top showing links to other Google services such as Google Docs, Google Reader, etc. The more people they have on their services, the people can see their ads.
It is clear at this point that Google is not dependent on the users data or his browsing habits as much as Facebook is at the moment. Simply put, the plan could very well be to just get users into Google services and the tendency might be that the user would use the easily accessible Google product while on any Google site. This might take a chunk of the online ad market share and a huge part of that chunk could come from Facebook advertisers.
Not that Facebook has to worry, yet. It still has a commanding 750 million users worldwide and about 10 million hits per day. That is a huge audience to give up. Facebook marketing at this point still has a leg up on Google+ by way of sheer numbers. A smart website marketing strategy would still maintain its focus on Facebook for now (as the audience there is just too large to ignore), however it would definitely be fair to say, watch this space, as no doubt the Google+ social media offering is sure to bring in some exciting developments in the near future.
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