Hey there, Jan here, sharing the SECRET of online marketing list building. Aren’t you tired yet of hearing how everything is a big hairy secret? I still use that line occasionally, not because it’s a secret of any kind, but because the SECRET is that there is NO real secret to building your list.
Yes, friends, the best way to marketing online is still in the list. That isn’t a secret, nor is the best method for building your list. There are essentially three ways to build a POWERFUL buying list online, and those three methods haven’t really changed over the past several years.
Article Marketing –
You TELL your readers what to do after you’ve given them a hash box full of FREE information and content, the secret there is in the resource box. If the content is good you make a big hairy deal of whom you are, what you do and they buy it, click your link and you’ve captured their information in your marketing list. The best resource box writers create a relationship so fast with the reader that they’ve got new in-laws by the time the link is clicked. Those resource box writers know the value of every member of their marketing list and show their knowledge based on the imprint they make with the resource.
Pay Per Click –
Web developers, who rely on PPC for their traffic list, lean slightly to off center and risk taking on water in a sinking ship, if their sites don’t fulfill their ad promises. They’re paying for each of those clicks, and the price isn’t always pretty, or rewarded by buying, targeted list subscribers. Sitting at your computer downing vast quantities of coffee and energy drinks to keep up with the clicks on your website compared to new subscribers isn’t the way I prefer to spend my days. And who wants to worry that much about how to write a 40 word ad?
But, in all fairness, PPC can have advantages, if you’re a great copywriter and you can capture targeted buying clicks the first time out. Be sure you’re testing and capturing results!
SEO – Keyword Optimization –
This process is often like shooting off a shotgun full of seed at the side of a mountain. You may or may not optimize for the keywords your buying audience is searching for on the search engines, and it may or may not drive your website to the top of the charts. I once optimized my site ACCIDENTALLY for the phrase “old lady broken hip” and my sites have absolutely NOTHING to do with old ladies, broken hips or any item they might be interested in – unless of course, they think my grandchildren are cute.
Optimizing keyword phrases can be an exhausting effort, but if you’re learning well about Article Marketing then keyword optimization runs successfully hand in hand. Both work well with a good pay per click campaign and your business online will succeed when you put them all together and work the system. Driving traffic to a well built site, using all three methods makes the most sense to most online marketers, and you’ll do well with that strategy.
Now, about that big hairy secret…
ADvertiZe offers article marketing templates for Article Marketers as a FREE gift when you subscribe to their auto-responder at [http://advertizeyourbusiness.com] after you click this link. No kinky crazy weird stuff, just a simple easy to use PDF file of templates, and fun email messages offering other templates, step-by-step modules and marketing tools.
Don’t put it off… Click the link now and go get your templates. Your business online is waiting for you to get started!
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