Marketers are frequently charged with a number of tasks that are inline with their job description, and then also faced with a litany of things that fall well outside. These tasks are usually mundane tasks that can require that are necessary in order to fully put into place the creative ideas you have already conceptualized.
Below are some of the top tips that marketers make on a daily basis.
Not Connecting with Your Demographic – Chances are you have the task of appealing to a wide array of demographics. From youth to elderly, you have to market to them. However, you have to get out of your own bubble, and live a little more and see what is going on with each demographic. Go and visit the places that each frequent, read the news that they would most likely read and most importantly speak with each of your demographics.
Not Knowing Your Product – Many times marketers are charged with the task of promoting several different products. This could be a problem as they will not have the opportunity to connect with each product. Marketers get overwhelmed and can therefore not adequately service each of the products. As a result, sit down and spend time with your product. Get to know its workings and understand the benefits of each.
Under Utilization of All Marketing Vehicles – Many times marketers get caught up in the normal routine and rely on the same tactics that they’ve used for years. This not only leads to stale marketing promotions, but also cuts you out of several demographics. As a result, try and think of new ways to each new customer. Many times, printed products such as brochures, postcards and flyers are widely overlooked. Try and think of ways to get in there and see how you can best promote your brand.
Lack of Incentives – Many times people are all about pushing the brand without actually incentivizing the consumer. Providing an incentive not only helps the participant become involved with the brand, but also helps the viewer get something out of their participation. It gives them a chance to experience your brand without actually
Little Cohesive Branding – Many times, we as marketers get caught up in all of the branding that we see in our office – from our computer desktops to the stationary. Many times we see so much branding that we forget to include it on our marketing materials. When included it is sometimes awkwardly placed, so remember in the beginning to include as much branding as possible.
Melanie Turner is a Business student at Columbia University. She is also a Researcher at Deloitte Consulting where she works with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
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