1. Integrate automated trigger emails into your marketing campaigns so you can “magically” deploy responses to subscriber behavior. For instance, send an email to encourage subscribers to pick up abandoned shopping carts, offer satisfaction surveys to re-engage subscribers and acquire information that can help you segment them for future communications, send seasonal and event reminders for holiday giving or service renewals, and to acknowledge milestones like birthdays or anniversaries. One way businesses are learning more about online marketing is through social media marketing training.
2. Integrate planning and resources. Too often, companies separate the staff that does email marketing from those who do social media and from those who handle branding or PR. If you can bring all of the players into regular meetings to discuss upcoming plans or objectives, you are very likely to identify ways to maximize time and perhaps combine resources to purchase solutions that support a number of departments.
3. Use any live personal contact to grow your list and promote your email marketing. Maximize events and tradeshows by getting opt-ins on site – even set up a laptop with a link to your website opt-in form and have your sales team enter data right then. Do the same for your customer service department – coach them to make the last part of the conversation, after customer issues are resolved, an invitation to opt in.
4. Integrate with your search programs. Search brings potential subscribers to your site. Be sure to give visitors the information they are looking for first, but also include a link to opt in to your email list.
5. Use retail to maximize email effectiveness. Develop an incentive with an opt-in URL and include it on your receipts, shopping bags, point-of-sale collateral and on coupons. After all, if people are in your store, they are demonstrating an interest in your brand. Take them to the next level by providing an opportunity to be part of your email program as well.
If you are out to generate an increased number of leads and develop an increased online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about integrating social media marketing strategies.
Are you in search of new methods of attracting more leads to your website? Do you want to learn more social media marketing strategies on how to increase your business’s online visibility and sales?
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