You’ve probably heard of local SEO, but you might not know what it entails or how to do it yourself. Whether you’re located in San Diego or Sacramento, there are some local SEO strategies that are universal and will help your business grow in any location. If you want to start using local SEO methods that get results, learn these 5 tactics every business in local seo orange county needs to use.
#1: Optimize your website
The first and most important thing you can do for your site is optimize it. There are many different types of optimizations, but the two most common types are on-page and off-page optimizations. On-page optimization is when you make changes to your website pages so that search engines will rank them higher. Off-page optimization is when you promote your website through other channels like social media, press releases, blogs, etc.
#2: Invest in link building
Link building is the process of acquiring links from other websites, which signals to search engines that your site has authority and deserves a high ranking. Investing time into link building can be a difficult process with many nuances, but it’s worth the effort when you see the results.
#3: Get found on social media
One of the best ways to get found on social media is by using hashtags. Hashtags are words or phrases preceded by a pound sign (#) that categorize your post and can be used as a search tool. For example, if you’re looking for pictures of dogs on Instagram, you might search #dog and see results that include posts with #dog, #dogs, and #canine. You may also want to create your own hashtag for people who follow your account.
#4: Boost conversions with reviews
One of the best ways to gain the trust of your potential customers is by showing them that other people have had great experiences with you. You can do this with reviews from existing customers, but it’s also helpful to find new customers who are willing to share their opinion about your business.
#5: Create valuable user-generated content
One of the best ways for businesses in Orange County to get noticed is through valuable content. This can be videos, images, or reviews that are created by your customers. These user-generated reviews and posts are seen as more authentic because they come from a person who has used your product or service and wants to share their opinion with other potential customers. By adding these types of posts on your website, you are increasing the value of your business through user-generated content.
