Where does the majority of your business come from right now? Think carefully. Are you depending on Foot Traffic? Do you generate most of your leads by word of mouth or referral?
For many small business owners they depend on 1 marketing system to generate their business. They might have a killer location and end up with great new prospects coming through their doors daily. The only challenge is when the weather is bad that foot traffic dries up. Without foot traffic that business struggles.
Sadly far too many small businesses depend on just 1 source of lead generation. It might be a killer ad, a great direct mail piece, of even a wonderful website, but it is just one source of business. When you have one marketing system in place it leaves your business exposed to unnecessary risk. Conditions can change far too quickly and leave you stuck trying to figure out how to pay the bills.
Instead of relying on one great source of business consider having a total of 4 marketing systems in place. With 4 marketing systems you can push past “survival mode” and into money-making mode. With a variety of marketing options available to the business owner I invite you to consider the following when putting your systems into action.
Marketing Personality – What is your marketing personality? Do you enjoy looking over ads until the headline crushes? Do you have a passion for updating your website? When you understand your marketing personality you will be able to select systems that match your interests which will keep you putting them into action.
Cost – What is a customer worth to you? How long can you keep your marketing going to see if it will be profitable? Understanding how much a customer is worth to you and the cost of your marketing will help you to identify the best systems to put to work.
Automation – While no system can be completely automated, looking to identify major steps of your marketing will help you to generate more sales. Can you write a killer email follow up sequence? Do you have a database that automatically sends out a monthly newsletter? Finding places to automate your marketing will help you to save time and increase your net income.
With 4 marketing systems in place for your business you will be able to generate sales in all types of economic conditions. Follow the simple 3 guidelines above and you can find the best fit systems for your business.
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