There are plenty of new advances in mobile technology nowadays which makes it the perfect era for mobile network marketing. The progress has indeed ripened the market for people who spend just as much (if not more) time on their mobile or smart phones to surf the web and get connected with different clients.
This enables mobile network marketing to be an extension of not just your business but how you engage and build relationships with your prospects, followers and customers.Plus, since you can bring your mobile phone anywhere and have wireless internet connected to it, you will definitely not miss a single detail of conversation, update as well as important events and meetings coming up even when you are not seated in front of your computer.
So, how do you take advantage of this media phenomenon and employ good mobile marketing in your business plans? Here are three great tips!
Mobile Content is Different from Your Social Media Content
You have to understand that mobile content is different from your social media content. Yes, you might still be connecting to your social network but most sites have a mobile compatible application to make browsing through your phone easier and faster. After all, you can’t expect to have an entire site to work on your mobile phone as it does on a laptop.
That is why, it is important to know the distinction between the two. Mobile content should be easier to access, appreciate and of course, easier to spread around. Your prospects would be able to understand the Pros and Cons – the advantages and benefits that your product or service can offer them as if they are reading a simple text message. This will immediately get them to react!
Understand that Mobile Marketing is a Means to an End
Never over-expect from your mobile network marketing. Think of it as a plan that is more geared towards creating another link to a long chain of your marketing strategy to enable people to be highly aware of your brand.
You can create a micro site which you can use to engage a user to tidbits and short pieces or content and offer them a chance to actually know you more and connect with your brand in a highly substantial way.
Utilize Your Prospect’s Location
Do not overlook the potential opportunities that apps like Foursquare or Google Planet can do for your mobile marketing strategy.If you know which location the bulk of your demographics hang out in, you can usually know what they are interested in as well. Because of this, you can formulate really nice giveaways or promos in exchange for their contact information. This will definitely boost your popularity and enhance your emailing list!
This can be a good way for you to utilize offline marketing strategies. You can definitely know where to put up posters or invites if you have a convention or a business meeting planned in a certain area where most of your followers or prospects converge.
Whatever you might be thinking of as a strategy for your mobile network marketing, do take into consideration the following tips. Mobile phones might be small in stature but they do have a broad reach!
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