Online marketers start the year by predicting trends, reviewing previous strategies and formulating new ones for the year. Among the tools anyone must have this year is an updated Internet marketing glossary of terms, which will provide a quick guide to all the basic terms every beginner should know – including the latest words that seasoned marketers must add to their vocabulary.
What Should An Internet Glossary Of Terms Include?
A quality Internet marketing glossary of terms contains definitions of all the basic words, phrases and acronyms that are commonly used in the business, and is updated regularly to include additional terminology that emerge as a result of developments in tools and techniques.
Marketers, particularly those in the online environment, share a unique language that is a combination of computer lingo and marketing speak. While e-marketers need not be techno geeks, adopting computer or programming terms is inevitable because the business heavily relies on technology to survive. Traditional marketers may also find that part of their jargon appears in the online marketing glossary, as Internet adaptations. Thus, you’ll find “Internet traffic” instead of “foot traffic”, “email list” in lieu of “client list” or “affiliate” which is the equivalent of a reseller.
A glossary will also have homegrown terms such as search engine optimization and search engine results pages, which are better known by their acronyms “SEO” and “SERP”. These and other web terms are often abbreviated or shortened to facilitate faster communication among marketers. Examples are “webinar” which combines “web” and “seminar” in one word, “iFrame” for “inline frame”, “e-Book” for “electronic book”, and “search bots” for “search engine robots”.
Due to the lack of a formal authority on the subject of Internet marketing, reliability becomes an issue when seeking online resources such as a glossary of terms. Beginners should be especially careful about obtaining the right information or risk serious losses in the business. A proven track record in marketing and writing skills are probably the best measures of reliability online. Look for a seasoned marketer who not only knows his stuff but is articulate as well. Internet marketing glossary of terms is a fairly recent development that seasoned practitioners have diligently researched, organized and updated over the years to include new meanings and terms. Some go the extra mile by producing glossaries in PDF format for easy navigability and making specific terms “clickable” for faster reference.
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